Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 9

Strategic heed - Essay ExampleRyanair is an affordable air travel service provider that gives customers the option of using a high quality air flight service for medium and utterly-haul across many locations across European destinations. It commenced service as a normal airliner operating out of Ireland competing with Aer Lingus in 1985.However by 1990, having suffered heavy losings and changing five chief executives. The sixth and the current incumbent Michael OLeary decided to follow the specimen for low cost flyers set by Southwest Airlines of USA. He was right in his assessment of the grocery store and diagnosed correctly that this was the way to survive and succeed.Ever since its inception in 1971 Southwest Airlines has been a star. It has never suffered a loss, even during the turbulent years when almost 40% of the US Airlines either applied for bankruptcy for excerption or became defunct. It is a low cost/low fare carrier that depends on its low fares, unretentive hauls and the shortest turnaround times. The fares are at least 30% below its competition, maximum flight time is 60-90 minutes between two points, and shortest ground time that is routinely 24-27 minutes between landings and takes off of an aircraft.Fundamentally the trade brought about by OLeary has transformed the company and put it in an aggressive mode. It has not nevertheless made the competition sit up but to emulate its practices. Ryanair successfully applied all the criteria that were innovatively designed and adopted by Southwest and OLeary has no hesitation in stating that they are his ideals too. However, Ryanair has fallen short on imitating Southwest specially in the Human Relations department where they still face many issues now and then unlike Southwest where this department is handled in an exemplary manner and where the employee is King.Ryanair appears to have a confrontist attitude and is in always some conflict or the other be it with authorities