Tuesday, April 30, 2019

Should the fast food industry be regulated in a similar manner to the Research Paper

Should the fast food exertion be regulated in a similar manner to the tobacco industry Explain the factors behind your reason - Research Paper ExampleMore than three hundred people die every course of study out of obesity-linked diseases. There pass been few sober trials to regulate the food industry just similar tobacco. One is left wondering if fast food industry should be regulated in the kindred way as the tobacco industry.Industries being threatened by the government regulation, have always undertaken to do self-regulatory fulfills. The food industry has been making promises to curb food marketing for children, trade less unhealthy goods in schools and put labels in foods responsibly. In industries like the tobacco, self-regulation failed. However, in some industries like the forestry and marine, it has been effective.Acting in receipt to the public outcry and the call for government regulation, the key food industry players have taken action as other businesses have don e before. The industry has opted to adopt a self-regulatory initiative. The self-regulatory promises by the food industry are new and may be as the industry claims be, to the advantage of the public health or they may be deceptive and self-serving.Today, food industry self-regulation comprises of four key initiatives. One is that which deals with food and beverages in schools and pertains to marketing to children and addresses menu and labeling. On the beverages in schools, the industry in conjunction with the Alliance for a fitter Generation released guidelines on school beverages. These guidelines comprise pledges to restrict portion sizes of drinks and set standards for the nutritional and caloric satiate of drinks to be traded in schools. The pledge was to implement the guidelines before 2009 to 2010 school year. After two years of implementation, the guidelines have reduced beverage calories taken to schools by more than 50 percent. The potential advantage of the guidelines pr ovided and taking lay out of key players could be considered. The drinks industry has

Monday, April 29, 2019

Question for discussion Essay Example | Topics and Well Written Essays - 250 words

Question for discussion - Essay ExampleThere are several(prenominal) distinguished aspects in abilitys argument. King said that in judge anywhere is a threat to justice everywhere. He discussed the interrelation of life and affirmed that all actions have global repercussions. Racism, for instance, may be seen as something that affects only Afri undersurface Americans, but in the end, it affects the whole continent. It hinders relationships across people from different races, and in the end, they cannot commix for a common good such as combating challenges that prevent economic equality.There are some ideas from the letter than can help shine light on current tasks facing the American society. King had the idea of people sacrificing their ideas, energy, and time for the common good. Economic inequality as a current problem has been hard to overcome because people fail to sacrifice to achieve economic parity. The society is more of capitalistic, instead than encouraging economic opportunity for every citizen. The government is not willing to make tangible solutions that can transform the economy, as profit making is the main

Sunday, April 28, 2019

Economic Activity of the Saudi Aramco Company, as a Monopoly Essay

Economic Activity of the Saudi Aramco Company, as a Monopoly - Essay Examplei Aramco is probably one of the largest monopolies of the existence with significant influence in all over OPEC - the largest cartel of Oil producing countries to decide upon the proceeds as well as pricing of oil products in the world.The total reserves of Saudi Aramco atomic number 18 over 250 billion barrels covering a total area of more than 249 trillion ft. (ArabianBusiness.com). The political party is not only operating in the land area of the Saudi Arabia but it has also cut rights over the waters in Arabian Gulf and Red Sea. What is most important is the fact that disrespect being a monopoly, it is considered as one of the most efficient and finely run organizations in the world with revenues in billions of dollar. The next section will discuss what are some of the characteristics which categorize Saudi Aramco as one of the largest monopolies of the world.How Saudi Aramco is a MonopolySingle SellerOne of the strongest characteristics of monopoly is the fact that it comprises of only one marketer and upstanding industry comprises of only one player in the market. In monopoly, the single seller provides the whole tot in the market. Saudi Aramco is the only seller in Saudi Arabia which has the exclusive rights over the supply of oil and related products in local market as well as international market. eccentric ProductIn economics, a unique product is one which does not have any come together substitute for the products and services produced by the monopoly. The uniqueness of the product therefore not only provides no competition to the monopoly thus giving it an absolute control over the supply of particular good or service produced by the firm. Though there are substitutes of oil i.e. ethanol, biodiesel but they are still in the initial stages and the commercial production of such products are...This essay critically analyzes the activity of Saudi Aramco, one of th e largest oil producing companies in the world, which is controlled by Saudi Government, besides discussing how government can block the emergence of private monopolies.Monopoly, in economics, is a market arrangement in which an individual or enterprise wield sufficient control over deciding the supply side of producing any good or service. Monopolist is the lone seller of a product or service as in monopoly the entry into the market is restricted due to unsubstantial as well as natural trade barriers. Governments, often, are behind the creation of monopolies in bless to control the production as well as prices of certain products or services such as utilities and other products of strategic nature. Saudi Aramco is the largest oil companies in the world which produces, manufactures, markets oil and natural gas products all over the world. Being the largest, it is also considered as one of the strategic assets of Saudi Arabia as it works on a lower floor the protection of Saudi Ar abian government and is considered as a monopoly over the oil in Saudi Arabia. Besides operating as a single operator within country, it also operates the largest oil national in the world.Governments often do not allow private monopolies because of the fears that the social costs of allowing such monopolies may increase. Saudi Aramco is a private monopoly and it could increase the prices of oil to a level where it may no long-term remain within the budget constraints of a consumer.

Saturday, April 27, 2019

CASE STUDY QUESTIONS Essay Example | Topics and Well Written Essays - 1250 words

CASE contemplate QUESTIONS - Essay ExampleEconomists assume that terms is the most important influence on the amounts of any products or services purchased. Apart from price, economists explained that there are many other factors like consumers taste, numbers of consumers in the market, consumers income, price of related goods etc that also influence the amounts of goods or services purchased (McConnell and Brue, 2004, p. 42- 43). These factors are generally referred as determinants of demand. A soulfulnesss taste, preferences and opinions of the product or service consumed are some of the basic determinants of how much a consumer buys them. At higher price of the product or service, the consumer generally economizes and reduces quantity purchased. Similarly, as consumers income increases, the consumer is generally found to be buying more of many products and services in the market (Pugel, 2003, p. 19). When it comes to the case of touristry of Guam, 85% of the kernel tourists a re from Japan and the numbers of visits to Guam from Japan have been decreased in recent years. Demand for tourism can also be a function of consumers income, price of the service or price of competing goods. ... 81). As far as consumers income is considered to be a main determinant of the tourism to Guam, the price of tourism in relation to three different components are to be analyzed. These three components are cost of transportation, musical accompaniment cost in Guam and replacement rate. When more consumers are to travel to Guam, their relative spending on transportation and living would likely to increase. Similarly, they may have to spend more on exchanging currency too. In order to pull in more customers to Guam and increase travelling to Guam, it is recommended that cost of transportation between Guam and Japan must be discounted or the government has to promote tourism through some seasonal programs. As a government polity maker, it is also recommended that cost of l iving, especially for those who visit Guam from Japan has to be adjusted in order to retract more visitors from Japan. If government fixes a specific fixed exchange rate between US dollar mark and Japans Yen for the Japanese travelers to Guam, the expenditure issues that Japanese concern in relation to the exchange rate can also be solved and thus to increase numbers of travelers from Japan to Guam. A number of policy-making and social factors have also caused decrease in travelling to Guam. The downward move in Guams tourism has been caused by Japans sluggish economy and some political events like Gulf War in 1991, Typhoon Omar and Earthquake rated 8.1 in 1993, Korean airline crash in 1997, Asian crisis in 1998 etc (Dougan, 2007, p. 80). Japanese were choosing Guam for tourism for several reasons like beautiful beaches and safety in Guam. caoutchouc in beaches, resorts and hotels should be

Friday, April 26, 2019

Communication and Patient Safety Research Design Paper

conversation and Patient Safety Design - Research Paper ExampleThe physical composition Communication and Patient Safety Research Design looks at how samples can be taken without any discrimination. The paper discusses various ways to collect and analyze data before coming up with a sanitary conclusion based on the research arriveings and results. The conclusion of this paper is very important to nurses and cargongivers as they watch the grandness of powerful talk in the health care facility. Effective chat is vital to the safety of every patient role and every nurse is aware of that. For a patient to have a positive outcome, nurses are expected to actualise their problems and to legally communicate with them, noting critical areas that mostly affect the patient. With conference, the nurse is able to break problems and come up with various ways to solve the problems that the patient might have. It is, however, a common scenario to find that nurses do not provide effecti ve communication to patients and, as a result, cause complications. Most nurses believe that there is no mathematical proof to evidence that effective communication is vital to positive patient safety and as a result, end up ignoring this very important concept of communication. This paper critically analyzes a sample population of patients to come up with a statistical proof that effective communication is vital to a positive safety outcome from the patient. Is there a mathematical proof that effective communication is vital to patients safety? There is a correlation between effective patient communication.... Literature Review For many years, professional nurses have tried to link effective communication to positive patient feedback. Many articles written on this topic bring out varying importance of effective communication to the positive outcome of the patient. One article by Frankel identify that for a patient to show positive results, it was necessary for all parties to have an effective communication with each other. Nurses and phencyclidine hydrochlorides have to understand the patients by involving them in various clinical procedures. Factors that influence communication were also identified. The key factor that was identified was the system that the entire hospital used. Some hospitals and healthcare facilities have large and intricate systems that make it effortful for patients to effectively communicate with healthcare providers. The larger and more complex the system of the hospital, the harder it is for the patients to effectively communicate with the healthcare providers. Due to this factor, it is necessary for healthcare facilities to ensure that their systems are simple to understand and that the hospital or healthcare facility is organized into departments that allow effective communication between the patient and the caregiver. Another factor that influenced communication between the patient and their caregiver is the nature of the patien t. There are patients who are hard to understand. They are complicated and in most cases would not communicate effectively with the caregiver. This is one of the major communication challenges that a caregiver might face. When faced with any hostile patient who is not willing to provide any utilitarian information that may help in their case, it is common for errors to occur. Thus, nurses should ensure that they fully understand their

Thursday, April 25, 2019

Great Expectaion & She Essay Example | Topics and Well Written Essays - 1000 words

Great Expectaion & She - Essay theoretical accountIn realism, characterization and development of the character is more important than the plot or the setting. The characters move at bottom their own personality, social class and past. The events come acrossing around him are believable and one might consider that the story must have a hint of truth in history.Great Expectations by Charles fiend and She by Rider Haggard are just two of the many novels that handlingd realism to stage reality and its possible connection to history and life. Both novels used realist devices to emphasize the possibility of the story to happen in real life. The realist devices used in the novels gives the endorser the feeling of actuality. The discussions or depictions of social class and social problems and change give more truthfulness in the literature as the reader can in some way relate to the setting, the events and the characters described in the novel.Since literary realism depicts life and plausible events that may happen in the past and in the present, one device used to emphasize its connection to the real world is victimisation first person narration. Both Dickens and Haggard used this in their novels in which they describe what is occurrence through the eyes of the narrator. It is an effective tool as such characterization of the narrator emphasizes that he, as the narrator, see everything that happened through his own eyes. The reader becomes closer to the main character through the use of first-person narration. It makes the reader closely see the narrators eyes looking outward and describing the events in the story.In Great Expectations, the use of I makes the reader see more closely and identify with Pip, the main character of the story. Dickens plunges the reader into the depths of thoughts of the narrator by allowing the reader to see through the eyes of the main character. The shift of the narrators perspective from telling his story through child ey es and through mature eyes, the shift from a

Wednesday, April 24, 2019

Is the Media Leading Non-smokers to Smoke in The United States Assignment

Is the Media atomic number 82 Non- crapperrs to Smoke in The United States - Assignment ExampleScientific studies give way proved beyond mistrust that pot causes a toilet of health problems like cancer, cardiovascular diseases, high BP, lung diseases, Osteoarthritis etc. In women smoking during pregnancy can affect the growth of the fetus. Moreover, smoking can create a lot of social impacts as well as non-smokers never like the company of smokers. Media plays a vital fictional character spreading smoking habit and hence I want to make the authorities aware of their swollen efforts to prevent smoking by asking the ad people to include warning signals rather than all prohibiting the baccy products, through this researchThe influence of movie stars is so high among the public, especially among teenagers and youths. People have a tendency to mimic whatever the film stars or celebrities do. These film stars often display smoking in a particular style which encourages even non-sm okers to have a try because of the influence of credit culture among the public. The non-smoker who adopted smoking just for mimicking the celebrity unknowingly becomes a smoker because of the addiction tobacco can contribute to the smokers. Smoking in movies is often associated with the characteristics that adolescents find appealing, such as toughness, sexiness and insubordination (Hood Center, 2006) There is mounting evidence suggesting that adolescents whose favorite actors or actresses smoke on screen are more(prenominal) inclined to take up smoking themselves (Anti-smoking ads at the cinema only work for young non-smokers, 2007)This 1987 marketing document from the Philip Morris collection reveals an ad agency testing various themes about secondhand smoke on behalf of the Philip Morris Tobacco Company (PM). A major theme of the ads was that the case isnt proved that secondhand tobacco smoke harms nonsmokers, ironically the same theme that the tobacco industry used for year s to reassure smokers about radical smoking and keep them smoking.

Does Quarantine violate constitutional rights Essay

Does isolate violate constitutional rights - Essay ExampleKaci Hickox, a nurse, returned to the United States to be insulated. She believes that below the 14th Amendment quarantine is unconstitutional. Hickox was released before filing her lawsuit. Hickox was upset by how she was treated by officials at the airport before organism quarantined at her home.Hickoxs lawsuit stating quarantine violates her 14th Amendment callable process rights would throw been laid-off for two reasons. The first is the precedent ruling of United States v. Shinnick. Expert healthcare workers would have testified that Ebola has a troika week incubation period. During those three weeks, if the nurse had Ebola she could pass it before recognizing the symptoms. Thus the case would have been fixed by Ebola experts testimony. Hickox, as a health worker, would have testified, but she is only one person with a tainted reason to lie.The second reason Hickoxs petition would have been dismissed is the 14th A mendment deals with due process. cod process pertains to criminals. Since Hickox was not charged with a crime, due process was not being violated. Due process limits the time a citizen can be detained by police until charges are brought. No charges would have been brought toward Hickox. This means the case had nothing to do with due process. These two reasons show that quarantine is constitutional under the 14th

Tuesday, April 23, 2019

Discuss whether producing and selling private labels could be a viable Essay

Discuss whether producing and selling private labels could be a executable system for manufacturers of commemorateed products - Essay ExampleThere has been a considerable moot in the management literature regarding the fact that whether manufacturing and selling of private brands is a viable marketing strategy or not. This paper tries to present a balanced view regarding the topic by understanding the reasons for to each one of the stance.The concept of private label branding has ofttimes been criticized by researchers as it is essentially copying of the veritable brand. The research conducted by Kumar and Steenkamp (2007) has shown that the private labels mainly copy the packaging and content of the manufacturer brands that involves minimal research and developmental greets. The research conducted by Mitchell and Kearney (2002) had shown that following the private branding strategy can create a number of legal hassles for the companies because of incidents like trademark inf ringement, misappropriation of profits of original brand owners. The research conducted by J. Fernie, S. Fernie and Moore (2003) has shown that national brand manufacturers often decides to produce private labels because they can accrue efficiency gain from the subroutine and eventually the manufacturers are able to produce products of superior quality at a lower cost or similar quality products at the same cost of production. The market strategy often turns viable because the negotiation power of the retailers increase dusring the process. The research conducted by Bergs-Sennou, Bontems and Rquillart (2004) has shown that national brand manufacturers often consider the strategy of producing the private labels beneficial if they find the concentration of the retail market share favourable. The discount of the current literature shows that the viability of production of private label depends on difference between the national brand produced by the manufacturers and the private bran ds produced by them. Producing private brands by national brand manufacturers will not be a

Monday, April 22, 2019

In light of the fact that tourism is one of the most important service Essay

In light of the fact that tourism is one of the most important dish up sectors of global economy, debate the current issues that need to be incorporated into the tourism planning process - test Example(WTO(a), 2001). A standout amongst the most urgent triggers of universal tourism is the cross-fringe development of purchasers. (WTO(a), 2001). This grants even untalented specialists in remote territories to end up administrations exporters for example, by offering specialty things, performing in social shows, or working in a tourism lodge. (WTO(a), 2001).Travel & Tourism is one of the heading patronage inventors in the world. The business utilizes more than 98 million individuals directly, speaking to in excess of 3 percent of altogether vocation. (Turner & Sears, 2013 63). At the point when backhanded and impelled effects are incorporated, the business helps around one in e very(prenominal) eleven jobs worldwide. (Turner & Sears, 2013 63). The share of world vocation in Travel & Tourism is more than that for the fomite assembling and chemicals producing businesses joined together, over every locale of the world. Moreover, the standpoint for the business is moderately positive job development in Travel & Tourism is conjecture to normal 1.9 percent for every year passim the one decade from now, contrasted and 1.2 percent yearly development conjecture for aggregate jobs in the worldwide economy. (Turner & Sears, 2013 63). end-to-end the most recent two decades, Travel & Tourism has played a more essential part in the financial advancement of numerous nations. Expanded travel over the globe has been determined by development in genuine earnings more amazing measures of relaxation time enhanced and very open transportation frameworks continuous globalization of business linkages, including supply chains very viable balance frameworks that encourage advertising and countless tourism administrations. Albeit starting foundation venture is required, as more ind ividuals travel, duplication tourism framework is constructed and individuals are utilized to administration the needs of the vacationers. The more guests go to a goal, the more lodgings,

Sunday, April 21, 2019

Osteomyelitis Term Paper Example | Topics and Well Written Essays - 2500 words

Osteomyelitis - Term Paper Example assorted types of osteomyelitis atomic number 18 there and some are more prone to strike children like hematogenous osteomyelitis while say trauma and contiguous focus osteomyelitis are more belike to be found in adults (King & Johnson, n.d.). epidemiologic Overview Process Ostermyelitis is a indisposition associated with overdresss. It is an transmission that affects the bones and which occurs as a result of bacteria or other germs. Fungi jackpot likewise cause this sickness. bacteria batch spread to a bone in various manners. Skin that is suffering from infection can spread bacteria to a bone. Bacteria can also reach the bone from muscles or tendons that are placed near the bone. This disease can also happen under a skin sore. The infection can actually happen in any area of the body and from that area the infection can be carried to the bone by affinity. there is another way this infection can start and that is from complications aris ing from surgery of the bone. The risk of this infection tends to gets more likely if the surgery is done after there is an injury. Infection can also happen from metal rods and plates that are placed in the bone to fix fracture of the bone. In case of children, this disease more lots occurs in the long bones of the arms or legs which give strength and provides mobility. Acute hematogenous osteomyelitis can broadly be seen in children. Direct trauma and contiguous focus osteomyelitis affect mostly adults and adolescents. (Osteomyelitis, 2012) Morbidity of the disease can be substantial. The infection can spread in a localized manner to the related soft tissues of joints. The infection can also end up as a chronic infection causing acute pain and can cause disability. The areas of the body that gets extremely infected may obligate the need to be amputated to stop the spread of the infection to other parts of the body. The infection can also be generalized or sepsis. Figures show t hat around 10 to 15 percent of patients who have this disease in the bones of their vertebra can develop disorder in the nervous system or vocal spinal-cord compression. Recent studies have shown that complications in the vascular system seem to be more common with community-acquired methicillin-resistant staph aureus (CA-MRSA) than it was earlier known. Patients suffering from osteomyelitis generally have low rates of mortality unless there is an associated sepsis. The disease can also be mortal if the patient has a history of a prevalent medical creator (King & Johnson, n.d.). Osteomyelitis in children In children, this disease is more commonly carried by blood and is typically found in long bones like the femur, tibia and humerus. Generally bacteria enter the bones of children through working(a) manipulations or penetrating wounds. In case of infants, this disease can spread more as the anatomical resistance power to deflect infection is less in infants. Osteomyelitis is mor e focal in aged(a) children with fever and bacteremia as common symptoms (Kaplan, 2005, pp.787-788). Pathophysiologic Processes Risk Factors The common risk factors for osteomyelitis are diabetis, poor blood supply, injury received in recent past and use of illegal drugs by means of injection. tidy sum whose spleen has been removed are also vulnerable to osteomyelitis. (Osteomyelitis,

Saturday, April 20, 2019

Delinquent Youth Subculture - Gang Research Paper

Delinquent Youth Subculture - Gang - look into Paper ExampleWhat is the response to youth crowds? The aim of this paper is to research the phenomenon of youth gangs in the American society. This requires providing answers to the questions above, supported by data from both primary and secondary sources. Structurally, I have form the schoolbook into six main partitions. The first part or Introduction outlines the aim and focus of the paper. The second section centers on the gangs origins and history, as well as explains what a gang is. The third part identifies the types of activities and behavior typical of a gang. The fourth section provides some theoretical background to the concept, while the fifth focuses on the societal response to the youth gangs phenomenon. Finally, I conclude the paper with the sixth section that sums up the papers findings. Origins and History of Gangs Scholarly sources abound with youth gang definitions, one of the earliest being that of threshing ma chine (1927). Thrasher explained that a gang should be understood as a spontaneously forming group that is not link up to any specific part of society (Thrasher, 1927). A more recent definition of gangs views the latter as groups that consist of individuals who recurrently associate and are subject to identifiable organization in leadership and essential matters. These groups also identify themselves with or claim to have control over a particular land within a given community, and are known to engage in illegal (often violent) behavior each or collectively (Miller, 1975). Youth gangs are also believed to be any denotable groups of youngsters who a) are generally perceived as a distinct aggregation by others in their neighborhood b) recognize themselves as a denotable group (almost invariably with a group name) and c) have been involved in a sufficient outcome of delinquent incidents to call forth a consistent negative response from neighborhood agencies and/or enforcement agen cies (Klein, 1971, p. 13). The origins of upstart gangs go back to the 17th century England. The British crime chronicler Pike speaks of the existence of robber gangs on English highways at that time (Pike, 1873, pp. 276-277). Yet, these gangs were reportedly different from the ones that we have today. The gangs with more or less exacting structures appeared in the early 17th century. For example, Pearson tells about London being terrorized by a series of organized gangs calling themselves the Mims, Hectors, Bugles, Dead Boys who found amusement in breaking windows, and demolishing taverns, and they also fought pitched battles among themselves dressed(p) with colored ribbons to distinguish the different fractions (Pearson, 1983, p. 188). In the United States, the beginning of the street gangs history is related to their administration on the East Coast after the American Revolution in 1783. At the same time, many a(prenominal) reputable scholarly sources prefer the later date the beginning of the 19th century (Sante, 1991). The first gang that operated in the streets of New York was the 40 Thieves.

Friday, April 19, 2019

Srategic Quality Management Implementation Plan Assignment

Srategic Quality Management Implementation Plan - Assignment ExampleCitigroup Inc. has always made an sudor to marshal as much support as possible to derive a consensus necessary to use the SQM applicable. The effort would take longer to put in place, but at least it would be abject forward. In some settings, it is often difficult to get consensus on minor issues, and it is al approximately impossible on revision initiatives which impact the whole organization (Peratec, 1995). To move forward the management must develop and diffuse an improvement plan which is integrated into the strategic plan for the business. To be the to the highest degree successful, an excellence or look initiative should be an integral part of strategic and tactical operations of the business hence the strategic Quality Management Assess Current Culture, Values and Operating Guidelines Citigroup Inc. uses superior information for improvement, and not to count on or control people, there atomic numbe r 18 rewards for results, authority is equal to responsibility while cooperation, not competition, as a base for working together. Employees have an ownership stake, secure clienteles and a climate of fairness. Top most is that compensation is equitable (Peratec, 1995). ISO9000 Broadly ISO9000 series concerns itself with the quality management purpose and it is as such the principal(prenominal) focus in ensuring gradual and/or continuous improvement as a process as recognized in this firm. ISO9000 is concerned with quality management. To be able to meet the demands of ISO9000, an organization has to improve quality in at each stage, from design through to delivery, assessment and evaluation, through a formal and pixilated management dodge to ensure conformity of the product or service to its specification as per the customer wish. It requires that all the activities necessary to produce the product or service be documented if the quality system is to conform to the standard. Ev erybody in the firm needs to understand its implications and to work to the systems and follow the procedures that have been put in place. The SQM model There is interplay, back and forth, between the elements for example, consideration of what strategic actions if taken can provoke discussions of whether and how the outline can be implemented with real effectiveness (Peratec, 1995). The tasks involved in strategic management are never isolated from everything else that falls within a managers preview. Strategy has to be formulated and implemented in the midst of a managerial schedule that is fragmented with appointments, meetings, paperwork deadlines, unexpected problems, and momentary crises. It is incorrect to construe the job of managing strategy as the exclusive task of managers, even though it may well be the most important function they perform where organizational success or failure is concerned (Peratec, 1995). Formulating and implementing strategy must be regarded as some thing that is ongoing and that evolves. What qualifies as a surefire high-performance strategy today is sooner or later rendered stale by events unfolding both inside and outside the enterprise. The task of strategizing can never therefore be a one-time exercise. As a consequence, fine-tuning-type changes in strategic plans, and an occasional major change in strategic thrust, are normal and expected. The need to keep strategy in tune with an organizations ever-changing situation makes the strategic management process dynamic and means that the prevailing strategy is

Thursday, April 18, 2019

Learning and teaching assessment Essay Example | Topics and Well Written Essays - 2000 words

attainment and teaching assessment - Essay ExampleIt is obvious that for such a sensitive procedure, my students have the basic principle of clinical studies covered.The most common way of discriminateifying students is to use the visual, auditory and kinesthetic way, otherwise known as the VAK model (Utley, 2010). This model establishes a learners electred mode for learning and processing natural information. The VAK model was introduced in the 1920s by the likes of Keller, Orthon, Fernald, Stillman, Gillingham and Montessori (Dreeben-Irimia, 2010).In addition to the VAK model Gaberson and Oermann (2010) add more tools to throw a fit the teaching strategies by including olfactory and emotionally experimental methods that help children who dont benefit a great deal from didactic methods, learn.Although there are three main categories for students (refer to the VAK model) however, within the visual class Ryan at al. (2011) further divide the class into two subclasses the communi cative visual and the spatial visual. The verbal visual students are those that best learn when the information is written down. The spatial visual students prefer solely the marvel of the visual graphs, charts, diagrams etc. Such learners are generally entire with faces and have good sense of direction (Hill & Howlett, 2012).Auditory students perform legitimately well in brainstorming sessions. It is almost a ideal way to absorb, process and take part in the creative process (Spencer & Vavra, 2009). These learners can be taught better when the same idea is rephrased in several different ways (Lauwers & Swisher, 2010). The whole idea lav using the VAK model is not to isolate students based on their preferred teaching styles. It is a chaste recognition that some students prefer one method over another while learning. In real practice, the VAK model is more popular with the more vulnerable exceptional learners (Zhang et al., 2012).The teacher can affirm if a student prefers

Wednesday, April 17, 2019

Choice a good one Essay Example | Topics and Well Written Essays - 250 words

Choice a good one - Essay ExampleThrough their pieces of advice, I to a fault learnt that honestness resulted to a peace of mind (Masud 2). For instance, they claimed that majority of the dishonest people live in fear, and as a result lose their mental peace. Thus, it is evident that honesty eradicates all types of fear alongside enhancing an one-on-ones calmness as well as establishment of the peace of mind. Through what I discombobulate experienced in breeding, it is also evident that a stable and peaceful mind makes amicable decisions. Thus, honesty is the contributing factor for the making of good decisions as well as living quality life (Masud 3). Although they advocated good results in school, they insisted on production of honest results. In addition to promoting goodwill, my parents also claimed that honesty resulted to the development of society respect. This is convincible all people in businesses as well as organizations work surpass with honest people. It is also evi dent that liars find it hard to lead a good life because of the forward motion of negativism around them. To lead a success life, I ensure that I have respectable and portrayed this value (honesty) in my

Problem solution speech Essay Example | Topics and Well Written Essays - 1250 words

Problem solution speech - Essay ExampleWhen an some unity records a body mass index that is more than thirty, that person is considered obese according to the obesity society. The frame Mass Index can be calculated by dividing the weight of an individual that is measured in pounds by the height, which is measured in inches, then multiplying the figure that is arrived at by 704.5. Obesity is the product of down more calories than the body can be able to utilize and this leads to the body storing the excesses as fat (Wolin and Petrelli 19). enormous unnecessary portions and lifestyles that continue to be more sedentary everyday also contribute heavily to the riddle of obesity that keeps getting worse.Fast foods such as burgers, pizzas among other food products that catch very richly calories such as chips that are deep fried and the foods that are sugary are very loose to find and relatively cheap in the United States. These particular foods are also not efficacious at all as far as nutritional value is concerned therefore, to reduce and at last prevent obesity, the United States Surgeon General proposes a diet that is rich in nutrients which abides by the 2010 factory farm Dietary Guidelines for America. There is also the recommendation that adults should be able to get at least one-half an hour of exercise in most of the days while the children should exercise for a whole hour. The trounce ways that an individual can be able to include more activity in their periodic lives is through using the stairs instead of the elevator, using parking spaces that are further than the entrances to so that one can walk more and using a push mower as opposed to the proponent mower. The children should be encouraged to play outside after school instead of sitting idly or watching television so that they can remain active.The burden of finding solutions to the problems that are associated with obesity have

Tuesday, April 16, 2019

Argument as Inquiry Essay Example for Free

Argument as Inquiry EssaySometimes the purpose of an argument is to generate law, which go away then resonate with an audience and be persuasive, hardly persuasion is the by-product and non the goal (Weeblog).As a society, the importance of communication and the never ending search for truth has motivated great scholars and thinkers same to express their ideas and values in the form of an argument. As seen from the quote above, the form of an argument not exclusively serves a purpose in generating truth, but also in understanding perspectives and as a style of relaying information. Truth to most is a relative term. So then how is it possible to successfully argue a truth? The book, ein truththings an argument provides a clear answer to this paradox, the point of argument is to discover some mutation of the truth, using evidence and reasonsThe aim of persuasion is to change a point of view, or to move others from curse to action. In other words, writers or speakers argue to find some truth they persuade when they think they already know it (Lunsford 6). Therefore, the method of presenting an argument does not necessarily mean the presenter must convince his audience, but simply provide absolute facts.As this varies from culture to culture, the response to a well argued truth smoke be a simple, quiet acceptance, or a heated debate. Most importantly however, is that in presenting a truth, the speaker or writer is using this argument as a mode of inquiry not only towards those that experience his argument, but towards himself as well. These in-person arguments gouge be seen in a rich meditation or in prayer, and can also be used in a personal decision making. As a result, this purpose for an argument not only helps the speaker to understand the truths and beliefs of others in the world around him, but also increasing his ability to question himself.Understanding perspectives is a very humbling and challenging way to argue. Carl Rogers, a successful psychotherapist who founded the Rogerian argument, achieved a method which is based on finding common ground and establishing trust among those who disagree about issues, and on approaching audiences in nonthreatening ways (Lunsford 6). For that reason, the success of the argument is founded not only in trust but also on the campaign of first understanding others perspectives and principles encouraging the opponent to genuinely listen and learn from what is said.With a foundation of truth and understanding, an argument can be valued in its ability to provide convincing evidence and information. Philosopher Aristotle provides an dandified scheme for classifying the purposes of arguments, one based on issues of time past, future, and present (Lunsford 10), also known as rhetorical arguments.Many lawyers, politicians, and great speakers use evidence, policies, and facts from the past to support or justify their present argument. These arguments can focalise not only on scientifi c, religious values, but on existing ethical and cultural differences as well. There are a variety of ways that different cultures handle legal systems, and thus variant ways of presenting arguments. For instance, the Muslim religion and culture disparages and scorns women who refute or defy the authority of their husbands. Whereas the cultural ideals of American society encourage women to think for themselves, and challenge their husbands often times with arguments.The ability to understand different cultures can be found in their own method of argument. Additionally, using arguments from the past can serve as a fountain of information and truth, as well provide a solid foundation and authorize future arguments.Works CitedLunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. everthings an argument. 2nd ed. Boston Bedford/St. Martins, 2001.Weeblog. Inquiry. 31 March 2003. http//theanswergrape.com/aweeblog/ archives/000971.html

Monday, April 15, 2019

Cognitive Coaching Essay Example for Free

Cognitive instruct EssayThe Effects of Cognitive coaching on Education and in Supporting Teacher Leadership Creating a business of statement in which teachers have the opportunity for continual learning is the likeliest focusing to inspire great motion for children, especially those for whom precept is the only pathway to survival and success (Sumner, 2011, p. 10). Educators today are required to have a diametrical set of adroitnesss to effectively prepare students to be global competitors in the workplace.Educators cannot make these alterations in teaching methodological analysis and masteryal delivery without support. Coaches support and encourage teachers, improve teacher strategies, promote teacher reflection, and focus on desired outcomes (Sumner, 2011). A key ingredient for improving student achievement is high quality leadership. Although leadership skills whitethorn come naturally for some, most educators need some form of figure and coaching to bring high quality leaders (Patti Holzer, 2012).What is Cognitive Coaching? Cognitive coaching is a relationship that is learner-centered, where the somebody being coached is an active role player in their learning process. The coach is responsible for creating an environment that is sensitive to the participants needs, providing ample opportunity for self-reflection which enables the participant to learn from their let unique experiences.Garmston (1993) stated Cognitive Coaching is a process during which teachers explore the thinking behind their practices. Each person seems to maintain a cognitive map, only partially conscious. In Cognitive Coaching, questions asked by the coach reveal to the teacher areas of that map that may not be complete or consciously developed. When teachers talk out loud about their thinking, their decisions wrench clearer to them, and their awareness increases (p. 57). The relationship that evolves through cognitive coaching is based on a journey of self-disco very for two the coach and the coached individual.The coach is equally responsible for reflecting and learning from their own experiences in an effort to providing the best pleader to the coached individual throughout their coaching relationship. If mentors are to facilitate learning of their mentees, they can best begin by being in touch with the forces in their own lives (Zachary, 2000).The learning that takes place in stages is the focal specify of cognitive coaching. Cognitive coaching uses a triplet-phase cycle pre-conference, observation, and post-conference. These cycles are used for the sole purpose of help the teacher improve instructional effectiveness by becoming more reflective about teaching (Garmston, 1993). Cognitive Coaching asserts that instructional behavior is a reflection of beliefs teachers must analyze and change their beliefs in coif to change their behaviors. Coaches ask teachers to reflect on their beliefs about the classroom to facilitate making chang es or improvements (Patti Holzer, 2012). Cognitive Coaching in EducationThe most valuable asset in the education profession is its human capital teachers and administrators. Unfortunately, these professionals are typically given limited opportunities throughout their career to enhance their association and skills enabling them to be more effective teachers and leaders. Newly hired recruits into the profession usually receive coaching for a few months during their first year of employment, but the majority will gain experience through their own trial and error.According to Patti Holzer (2012) Professional training opportunities for teachers and administrators who function in a leadership efficiency are often too scarce or narrow in focus to cultivate invariable and effective improvement. Most school systems regularly provide teacher educators with just two or three days per year of professional learning, typically aimed at improving literacy and mathematics scores. Effective professional development happens when the adult learner connects personally to the new learning. When educators participate in reflective practices that cultivate self-awareness, emotion management, favorable awareness, and relationship management, they are in a better position to deliver high quality instruction and leadership (p. 264).The education profession can benefit from implementing cognitive coaching as a way of helping teachers and administrators expand their professional development through self-observation, self-reflection, and self-feedback. An analysis of the findings from these factors will help the professional to generate aware of their own self-imposed limitations.In education, coaching has traditionally supported teachers in the acquisition of knowledge, skills and abilities that posterior student achievement (Patti Holzer, 2012). The effects of cognitive coaching on teacher efficacy has been positively correspond to increased student performance.Sumner (2011 ) offers Coaching is a key method for helping teachers improve student achievement and school culture. Much of this potential school improvement comes from educating teachers in how to be reflective about their practice and in learning how to establish an equal relationship based on mutual desire to improve. peradventure most importantly, a culture of coaching improves teaching and improves student learning (p.47). While the ultimate terminus of cognitive coaching is to help foster change in the thinking patterns and behaviors of the coached individual the end offspring of this endeavor is improved student performance. Professional development can only work if it is focused on both student and teacher learning and a culture of support for and valuing of quality staff development is present (Sumner, 2011).Cognitive Coaching Supporting Teacher Leadership Cognitive coaching allows teachers to take possession of their professional development by encouraging them to be accountable of their cognitive learning process. The self-reflection that is involved in cognitive coaching coupled with professional vision enables teachers to become a catalyst of change both in the classroom and beyond.Patti Holzer (2012) stated The coaching relationship provides a safe haven for mindful help to self-change in the areas of self-awareness, self-management, social awareness, and relationship management. It is through this individual process that the teacher and administrative leader positively impact the culture and climate of the classroom and school (p. 270). Every teacher has the capabilities to improve their knowledge and skill and cognitive coaching affords the opportunity of exploration into ones self, challenging old beliefs and habits, emerging a better, stronger leader.Leadership is not mobilizing others to solve problems we already know how to solve, but to help them confront problems that have never yet been successfully addressed (Fullan, 2007). The reflection lear ned through cognitive coaching helps develop problem-solving skills as teachers examine their experience, generate alternatives, and evaluate actions. Educators need to model risk taking, open-mindedness, and continuous learning to create schools that are communities of learners (Garmston, 1993).Conclusion Effective leaders work on their own and others emotional development. There is no greater skill needed for sustainable improvement (Fullan, 2007). Cognitive coaching enables educators to develop unexplored potential, while expanding their repertory of teaching methodologies. The implementation of cognitive coaching increases student achievement and teacher efficacy, produce higher order teacher thinking, and provides teacher support (Sumner, 2011). Great schools grow when educators understand that the power of their leadership lies in the carriage of their relationships. Strong leadership in schools results from the participation of many people, each leading in his or her own way (Donaldson, 2007). Cognitive coaching is the key to educators unlocking their inner power to profoundly impact students learning.

Sunday, April 14, 2019

Future Of Self Driving Cars Research Papers Essay Example for Free

Future Of Self Driving autos seek Papers EssayIn the applied science world, the latest advancement is only as good as the next thing coming down the line. The auto exertion is constantly bringing us refreshed technologies, whether it be for safety, entertainment, usefulness or simply for pure innovation (Neiger,C.). Un slight youre an inveterate walker or a mass-tran impersonate rider, you probably spend more(prenominal) time in your railroad gondola each week than anywhere exclude your workplace and your home. Its not always pleasant. Highway gridlock, a fruitless search for a lay space or a brush with a thundering tractor-trailer batch rattle all alone the most Zen drivers. Things are ab bulge to get better. A naked as a jaybird wave of innovation, led by carmakers and automotive-tech companies, is transforming the driving experience. Thanks largely to on-board computers, our fomites are becoming smarter, nimbler, and safer and more fun. (Human drivers, unfortun ately, will remain as quicksilver(a) as ever.)Fully self-driving cars remain virtually years away. But reinvigorated technology in the next atomic itemise 23 to 10 years will help Cars Park themselves, monitor the alertness of the driver and so far tell with each another(prenominal) to avoid collisions.Tomorrows cars may deal self- position cars, self-driving cars, long-range headlights, external airbags, learning system, connecting cars, and drivers health (Brandon,G.). For decades, car infotainment meant just a radio. Then tape decks began appearing, eventually being coupled by CD players. Now, Tape decks put one across disappeared as a factory option (the last car to come with a tape player was sold in 2010), and the CD is entering a long-winded but inexor commensurate decline. Theyre being replaced by smartphones and streaming media. Compared to even a few years ago, new cars are far more connected to the exterior world. Its a trend thats only going to continue. The always-updating consumer electronics industry and the rapid rise of the smartphone have combined to condition consumers to an incredibly rapid paceof development. People express new devices every couple of years that are faster and more powerful, and theyre bringing those expectations out of the Apple or Android or Microsoft store and into the car dealership. As we covered recently, this has created a new set of challenges and opportunities for the automakers.First Parking may be the most tedious thing more or less driving. collimate parking is an ordeal for many drivers, but with parking space limited in unfit cities, press your car into a tiny space is a vital skill (Grabianowski,E.) Even for veteran urban dwellers, parallel parking can be a challenge. And nobody enjoys circling a crowded shopping-center parking lot, jockeying with other irritated drivers for the few open spaces. Fortunately, technology has an answer cars that park themselves. Imagine finding the perfect pa rking spot, but instead of struggling to maneuver your car back and forth, you simply press a button, sit back, and relax. The same technology used in self-parking cars can be used for collision avoidance systems and ultimately, self-driving cars. Self-parking cars can also help to solve some of the parking and art problems in dense urban areas. Cameras and sensors mount in car bumpers measure the distance between the car and surrounding obstacles, allowing a semi-automated system to magic spell the steering drift, move and brake to navigate into spaces (Brandon,G.).Sometimes parking a car in a space is restricted by the drivers skill at parallel parking. A self-parking car can assure into smaller spaces than most drivers can manage on their own. This makes it easier for populate to find parking spaces, and allows the same number of cars to take up fewer spaces. When someone parallel parks, they often block a lane of traffic for at least a few seconds. If they have problems get ting into the spot, this can last for several legal proceeding and seriously disrupt traffic. Self-parking technology would prevent many of these mishaps. It can also present money, since you wont have to worry about insurance claims for parking-related damage (Grabianowski,E.). Next up are cars that can park themselves at the push of a button. If you believe the hype, it would seem that self-driving cars are right around the corner.Google has been testing them for several years, and states resembling California and Nevada have authorized them for use on roads although only with a human rump the wheel. Autonomous-driving features, such as systems that recognize hazards and brake on their own to avoid collisions, are already on the market. But the fantasy of a car thatautomatically steers you to work while you read the morning opus or catch a few extras is still many years away. Autonomous driving is not going to mean jump in the car, push a button, say Take me to grandmas hou se and go to sleep, said James Bell, head of consumer affairs for GM. That may come someday, but not soon.For decades, most automobile headlights were fairly uncomplicated. They pointed fixedly in front, with separate racy beams for greater visibility on dark roads. Then came the more energy-efficient halogen and xenon lights and light-emitting diodes (LEDs). Now, automakers are pioneering a generation of smart headlights that can automatically adjust their brightness or direction depending on conditions. And a coming wave of laser high beams promises to illuminate the road ahead for a third of a mile twice the range of LED high-beam headlights while using less energy. Audi and BMW are racing to be the first carmakers to offer laser lights in a production car BMW in its i8 plug-in hybrid and Audi in a yet-to-be-named model (maybe the Quattro) by 2015. Well be able to pull up the range of headlights to (a distance of) six football fields, said Filip Brabec, director of product management for Audi. Thats 600 yards, or more than three north-south blocks in upstart York.Meanwhile, next-generation LEDs have sensors that can detect oncoming traffic and redirect the beams in such a way as not to blind other drivers. An onboard computer, linked with cameras, controls each of them to affect glare onto other vehicles while flooding the road with light. With such a system, drivers can keep their high beams on all the time instead of having to toggle back and forth. For decades, inflatable airbags have been protecting wad in cars from the devastating jolt of collisions. There are airbags mounted in the dash, steering wheel, side panels, seating and even seat belt. Despite their varied locations, these airbags all have one thing in harsh Theyre inside the vehicle. But what if someone made airbags that inflated on the outside to help protect the car and pedestrians originally the moment of impact?TRW Automotive, a maker of safety technologies, is developing a large airbag that would couple into rocker panels on the side of the vehicle, on the beam below the doors. A system of cameras and radar onthe car would detect when a collision was imminent and send a signal to the airbag, which would inflate outward-bound and upward within 30 milliseconds. In this way, the side airbag would absorb some of the energy of the collision before the vehicles frame was struck. Crash tests have shown that the external airbags can reduce the impact on a vehicles national the inward crumpling of a cars frame and doors by up to 35%, said Emiliano Core, who is developing the airbag system along with Lothar Zink and other TRW engineers.http//www.cnn.com/ synergetic/2014/02/tech/cnn10-future-of-driving/ We humans are flawed drivers. We sometimes get after part the wheel while sleepy or even drunk, and were easily distracted, whether by our electronic devices or something pretty outside our window. In the gravest circumstances, we can even have a stroke or union attack behind the wheel (Kelly,H). This is why researchers, app developers and car companies are developing technology to monitor flesh-and-blood drivers and help them avoid accidents. modernistic sensors in the passenger confine can monitor a drivers vitals such as heart rate, eye movements and brain activity to detect everything from sleepiness to a heart attack. Nissan is experimenting with an array of technology that detects bibulous driving. A sensor in the transmission shift knob can measure the level of alcoholic beverage in a drivers sweat, while the cars navigation system can sound an alarm if it detects erratic driving, such as weaving across lanes (Kelly,H).http//www.cnn.com/interactive/2014/02/tech/cnn10-future-of-driving/ For several years now, weve been hearing about a near future in which all of our digital devices communicate with each other. Your fridge notices that youre at the mart store, for example, and sends a message to your phone saying youre out o f milk. Or your oven texts you when the pot roast is done. Now this questionable Internet of things is coming to the highway (Brandon Griggs). As cars grow more and more computerized, they will be able to trade messages about traffic, weather and road conditions. More urgently, they can broadcast their speed and direction and discourage each other about potential safety hazards, such as when a nearby vehicle is drifting into your lane.If I can get information from the car next to me thattheyre going to turn right, that would be great, explains Maarten Sierhuis, director of Nissans research center in Silicon Valley.He imagines a day when information about almost all vehicles is stored in the cloud and accessible by all. It would be like crowdsourcing the driving experience. This technology is called vehicle-to-vehicle communications, or V2V for short, and its not far off. In the first test of its kind, almost 3,000 cars and trucks equipped with prototype V2V devices have been drivi ng around Ann Arbor, Michigan, over the past year-and-a-half as part of a pilot program by the University of Michigan and the U.S. Department of Transportation (Brandon Griggs).Thanks to on-board computers that operate everything from the stereo and navigation to the brakes and accelerator, the era of big data is coming to the automobile (Peter Valdes-Dapena). Mercedes-Benz is developing a system that over time promises to learn your schedule, tastes and even your moods. For example, it knows that you leave the house every weekday at 730 a.m. to take your kids to school and that you like the cabin a toasty 75 degrees. Based on GPS and satellite data, it quickly learns your preferred routes and tracks real-time traffic problems, so it can suggest detours to help you save time (Peter Valdes-Dapena).http//www.cnn.com/interactive/2014/02/tech/cnn10-future-of-driving/ Here are some of my favorite implications.Reduced deaths, reduced accidents.Saving LOTS of Money and Time.Massive Fuel Sa vings.No New Roads, Less Traffic.No Ownership Just On-Demand Usage.No Garages, No Driveways, No Parking.No Mandatory Car Insurance.At last, if self-driving cars are available in the market everyone will be exited and there will be lot of advantages. Some people may enjoy and love driving cars by themselves, for them this technology may or may not help. But lots of people will be beneficial. Old people and some handicapped people may definitely like this. By this future cars we can save time, money and accidents as well. This technology cars are going to be with us within next 5-10 years.ReferencesBrandon,G. (n.d.). The CNN 10 Future of driving. Retrieved fromhttp//www.cnn.com/interactive/2014/02/tech/cnn10-future-of-driving/ Diamandis,P. (10-13-2014). Self-Driving cars are coming. Retrieved from http//www.forbes.com/sites/peterdiamandis/2014/10/13/self-driving-cars-are-coming/ Grabianowski,E. (n.d.). How self-parking cars work. Retrieved from http//auto.howstuffworks.com/car-drivin g-safety/safety-regulatory-devices/self-parking-car.htm Jonathan,m. (06-3-2014). The past, present, and future of in-car infotainment. Retrieved fromhttp//arstechnica.com/cars/2014/06/the-past-present-and-future-of-in-car-infotainment/ Kelly,H. (n.d.). The CNN 10 Future of driving. Retrieved fromhttp//www.cnn.com/interactive/2014/02/tech/cnn10-future-of-driving/ Neiger,C. (n.d.). 5 Future car technologies that truly have a chance. Retrieved fromhttp//auto.howstuffworks.com/under-the-hood/trends-innovations/5-future-car-technologies.htm Valdes-Dapena,P. (n.d.). The CNN 10 Future of driving. Retrieved fromhttp//www.cnn.com/interactive/2014/02/tech/cnn10-future-of-driving/

Friday, April 12, 2019

Folk Dance Essay Example for Free

Folk Dance EssayIt is unachievable to know when exactly dancing became a part of life in the Philippines. Many usanceal trip the light fantastics were knowing to thank the gods for natural and agricultural events, such as rain and harvests. The dances were performed during festivals and remembrances of past military victories, and still atomic number 18 performed at celebrations of births and weddings in modern times. Many modern folk dance festivals still feature past dances performed in costume of the tribal period of the Philippines.Some dances such as the Palok and the Lumagen are performed with traditional percussion section instruments such as the gangsa (a small copper gong), a tobtob (brass gong) or a hibat (a gong played with a soft wooden stick). For many tribal dances there are no external musicians the dancers generate their accept accompaniment with stomping and hand clapping. Later Dances in Philippine History More recent dances d unitary in the Philippines derive from historical events such as the arrival of the Spaniards in the 16th century and the conflicts with the Moors.While genuine words and movements from those cultures have been integrated into the dances, the Filipino dance genre remains true to its ancient tradition and roots. * Touch Bring your salvage plunk to your lead foot, thusce touch the storey without taking a tonicity or position pack on the kick foot. * Toe Touch the toe of the absolve foot to the floor without shifting weight to the free foot. * Heel Extend the free foot forward, accordingly touch the back of your heel to the floor without putting weight on your heel. * Tap Touch the floor with a sharp motion with your free foot, but do not take a step or put weight on the free foot.* Stamp Stomp the flat of your free foot on the floor, but do not put weight on the free foot. Noise basin vary based on the type of shoe youre wearing and the type of floor. * Point Extend the free foot forward or backwar d and touch your toe to the floor. The ankle should be stretched and the instep arched. Do not step or put weight on the free foot. * Press Step forward with your free foot, putting partial weight on the ball of your foot. Your supporting leg should be straight and your press leg (free foot) is bent with some pressure (partial weight) on the floor.Your body should be leaned forward just a bit. * Brush Touch the toe of your free foot to the floor, then move it a short outperform toward the supporting foot or move it against the supporting foot, but do not put weight on it. * Draw Touch the toe of your free foot to the floor far from your supporting foot, then move it toward your supporting foot without putting weight on it. * Drag Stretch your body up, then touch your toe to the floor far from your supporting foot and move it toward your supporting foot without putting weight on it.* Flare Sweep your free foot in an arc, making sure to nourishment your toe in contact with the floor without putting weight on it. First position- raises arms to a circle in front of the chest. Second position open up arms sideward, raised at a lower place shoulder level with a lissome curve. ordinal position raise one arm overhead while other arm remains in 2nd position. Fourth position raise one arm in front of chest in a half circle, while one arm remains overhead. Fifth position raise both arms overhead in a graceful curve. Feet Positions First position look at heels close to touch toes apart. Second position give feet apart sideward.Third position bring the heel of one foot to touch the instep of the other foot. Fourth position bring one foot in front of the other foot to walk strike. Fifth position bring the heel of one foot to touch the toe of the other. 3/4 bleak polka trip the light fantastic sway balance with raise mincing redoba three steps and point mazurka cross waltz plain waltz 2/4 Touch Step Step Point Close Step seashore Step Step Swing Step Hop SUBLI Subli is the dance portion of a devotion performed in honor of the Mahal na Poong Santa Cruz, a large crucifix of anubing wood with the face of the sun in money at the center.The icon was discovered in the early decades of Spanish rule in what is now the townsfolk of Alitagtag, Batangas. It is the patron of many towns in the area, notably the ancient town of Bauan, Batangas. The subli consists of a long sequence of prayers in verse, songs, and dances, performed in a fixed sequence. The verse recounts the first journey of the early manunubli ( subli performer)through the fields, hills, and rivers of Batangas in search of the grand cross. Sections of verse are sung to a fixed punto or skeletal melody, which may be lucubrate on in a different way by a different subli troupe.About v of these punto are used in a complete subli performance. These sections may be divided further into discordant fixed dance patterns involving one, two or eight pairs of men and women. These numb ers seem to be the norm in Bauan, although other towns may have formations involving three pairs at a time. The stances, gestures, and movements of the male dancers are live and dramatic, consisting of leaping, striking the ground with kalaste (wooden bamboo clappers held in both hands), and other movements suggesting the martial arts.The women circle on half-toe, playacting the talik (small refined gestures with wrists and fingers), their fingers grazing the small-brimmed hats and alampay (triangular scarf worn loosely over the shoulder)that are the essential parts of their costume. They dance and sing, to the rhythm beaten out by a stick on the tugtugan, a goblet-shaped, footed brake drum of langka wood with a head made of iguana skin. -E. R. Mirano.

Thursday, April 11, 2019

The Pepsi Carbonated Soft Drink Consumer Demand Promotion Essay Example for Free

The Pepsi Carbonated prosperous Drink Consumer Demand Promotion EssayA st treadgic plan for PepsiCo northward the States is hereby proposed as follows for the geographical region of the national join States for the Pepsi Soda Product promotion to consumers between the senesces of 12 through 18 days of senesce. It leave practice a pull st sendgy through the statistical statistical distribution enchants to stimu new demand for the Pepsi carbonated buggy suck up to the end users as defined to honour Pepsis junior generation of consumers oer the next two decades.The strategic plan pass on incorporate of a strategic alliance with The Walt Disney fraternity coupled with a pop star authorisation by Hannah machine translation and Kanye West with multiple promotion communication adds and strategies oer the next two (2) years. The ancient competitor, Coca-Cola, has been entrenched in the unification Ameri mountain beverage grocery store and is most commonly consumed by one-time(a) generations. As such, Pepsi has been typically been targeted to a younger audience.As the Pepsi Generation ages, PepsiCo North America should take proactive marketing action into the younger audiences to maintain the younger generations of modest imbibing consumption for decades to set about. The partnership record and Related Companies 1 PepsiCo (herein referred to as the Pargonnt Company) was founded in 1965 via the merger of two major corporations, Pepsi-Cola and Frito Lay. subsequently in 1998, Tropicana was acquired to add the family of rats under PepsiCo.In 2001, the P arnt Company made save a nonher rough step in the merger with The Quaker Oats Company, which in addition then allowd the Gatorade Company. Notwithstanding the Parent Company cosmos relatively young, some(prenominal) of the brand names under the PepsiCo umbrella present been in instauration for oer 100 years. Through the multiple brand acquisitions and developments PepsiCo is now a leading conglomerate owning evidential market control and brand equity in consumer thingmabob pabulums and beverages. PepsiCo brands are available in near 200 countries and territories and generate sales at the retail level of about $92 billion (PepsiCo, 2007). gross sales volumes are measured on the retail level to display success of the manu particularuring due to the Parent Company utilizing a pull strategy for its multiple divisions and harvest-festival lines with a combination of a push strategy. The true headquarters are located in Purchase, New York. The multiple corporations within the PepsiCo Family are Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International, and Quaker Foods North America.Frito-Lay North America markets and sells to the subject geographical regions the following wellhead known brands of convenience foods Fritos, Lays, Cheetos, Ruffles, Doritos, R senile Gold, Tostitos, Sunchips, Munchies, Crackerjack, Go Snacks, Quaker Fru it and Oatmeal Bars, Quakers feed and Rice Snacks, and even to a greater extent. While Frito-Lay North America sells to business, its end user is a consumer who has demand for a snack food, or convenience food. These are typically found in food market stores, gas stations, small markets, pitch machines, public school days, and several former(a) distribution channels.Several of these crossroads are facing new market changes including a health conscious consumer movement. Thus, a long diversification of merchandise lines within the PepsiCo Family is The Quaker Oats Company, merged in 2001, notwithstanding on the cusp of the health conscious movement. Brands include Quaker Oats ingatherings, Aunt Jemima products, and Rice-a-Roni products. The Gatorade brand rights are legally owned by this Corporation, yet it is sold and marketed through PepsiCo Beverages North America.PepsiCo International markets and sells the North American product brands abroad, and in additional markets and sells the Mirinda, Walkers, Sabritas, Gamesa, and so on and several separates in multiple countries (over 200). Each of these subsets of brands are developments of unique products tailored to each geographical gloss it is marketed to. The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This connection was originally founded in 1898 by a North Carolina druggist.PepsiCo Beverages North America (herein referred to as the Company) sells several brands of consumer beverages in the unify States and Canada. The several(a) beverage products span through carbonated soft confuses, juices, readymade teas, isotonic sports drinks, bottled pee, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist, Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings.Outside of manufacturing and selling bottled p roducts, the Company manufactures and sells concentrates for well-nigh of the above mentioned brand name beverage products to authorize bottlers. The Company has also established strategic partnerships with Lipton and Starbucks to create, market, and sell ready to drink Lipton tea brands and bottled ready to drink Starbucks Frappuccino drinks. These are two truly powerful example of a co-branding strategic partnership. constancy Analysis of the Beverages commercialise 4.Soft drinks can be divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks category. The carbonated soft drink market has been challenged by a health consciousness movement within American consumers. wellness consciousness is a genuinely strong growing trend in America, and has created an organic movement within the drink and food industries. Within the last five years ending in 2006, the soft drink market in the join States has experienced 0. 0% harvest-festival due t o this factor.Since 1975 the overall growth rate of soft drink market has been slowing. ( identification number_1) As this exits a constraint on new market opportunities, it does non constrict maintaining a similar level of revenue or slightly improving it. As the ongoing consumer market continues to age, it is expected there exists a certain level of retention to Pepsi consumption until a peculiar(prenominal) age when it is recommended by a doctor not to consume a soft drink. Given Pepsis position in terms of product placement within demographics, it holds the youth market when compared with snowfall.As growth slows, the youth markets must continually be targeted to maintain the consumption level of Pepsi as new consumers come in the market of soft drink consumption, and other age out of it. This strategy leave over a long bound of time prove to gain market share of domestic soft drink consumption over Coke, while being offset by a slowing of the overall consumption. Figure 1 picpic The subject proposal is targeted to use a pull strategy through the distribution channels, and is hence focused on the end user, or consumer segment of the market.Notwithstanding, the industry overall (primarily Pepsi and Coke as draw herein below) does not only sell directly to consumers. A very prevalent distribution channel is through licensed bottlers and restaurant chains. A very strong business to business transactional distribution channel exists in the soft drink industry, and in fact 22. 6% of all soft drink volumes are sold in a syrup for fountain soda. This is 100% business to business within the mount of these transactions. The remaining 77.4% of packaged soft drink volume comprises primarily of business to business transactions to retailer and bottling companies. (Figure_2) While PepsiCo Beverages North America does not directly sell to consumers primarily, the subject proposal exit stimulate demand for the product at the end user level, and so result in much business to business sales in order to meet that demand. PepsiCo Inc. and Coke-cola Co. have dominated the carbonated soft drink industry in North America since they first entered this market.They continue to compete with each other for market share for centuries. Therefore, some experts conclude that the soft drink market is an oligopoly or even a duopoly between Pepsi and Coke. 5 By the year of 2006, PepsiCo has the leading share (26%) of U. S. liquid refreshment beverage market, followed by Coca-Cola which has taken 23% of market share as indicated in the left chart. Cadbury Schweppes, another big come to on the bottled soft drink shelves, obtained 10% by acquiring key brands in the US, namely Dr. Pepper, sevener Up, and Canada Dry.SWOT Analysis Strength Weakness Branding and packaging Hard to enter markets occupied by Coca-Cola Appealing to young generation Lack of novelty in advertising Superior Taste (in screen door Tests) Many distributions Opportunities Thre ats Global markets Health Conscious Consumer Trends Additional young Consumers entering the market More substitutes Manifesting brand essence through packaging is powerful at retail, declares Ron Pence, Pepsi Senior Marketing Manager for packaging innovation.Youth and vitality is the main idea that the Pepsi brand tries to verbalise, and the bottle design helps the brand associate with adolescents at the age between 12 to 18 year old. Pepsi restyles its cans with a series of 35 new designs and different themes such as car culture, sport or trend. On Pepsi website, each theme has its own video clips which can be downloaded for free and other features to attract consumers with the purpose of representing the fun, optimistic and youthful spirit of Pepsi.The natural end of young generation is to rival with old generations. Pepsi also use music, which was traditional weapon of teenager to study their rebellion approach. 7 Besides, a blind test conducted by Pepsi was performed in s hopping malls, grocery stores and other public locations, in which consumers were asked to pick the soft drink they aliked better, without knowing whether the cola they tasted was Coke or Pepsi. As results came in, 57% of testers chose Pepsi and only 43% chose Coke. It became apparent that Pepsi tastes better than Coke.14 In addition, Pepsi products are distributed to numerous outlets. For example, supermarkets where Pepsi buys large shelf area and display areas so the customer can find them easier, whatchamacallit stores, gas stations, restaurants, movie theaters and almost and other conceivable spot. Pepsi is now sold in more(prenominal) than one hundred sixty countries about the globe, but it still has a weakness in the international beverage market because it entered by and by into this arena than Coke. Pepsi has tried to enter this market by trying to do in three years what took Coke 50 years to do.Nevertheless, Pepsi has to spend years to mature simply due to Cokes domi nance in the international market and the strong ties that Coke has developed with these markets and their governments. 15 Additionally, when marketing its products, Pepsi utilize celebrity endorsement mostly which bored some consumers due to lack of novelty. Conversely, the success of fresh and originative advertise has compriseently helped Coco-Cola attract and retain customers. The world is becoming a smaller place with investors idea in terms of sectors rather than geographic boundaries.Broad global markets, like China, India, can put forward oodles of opportunities for Pepsi. We may conclude from the delays on the right that in 2004, 63% PepsiCos profits come from the United States 8, and in the same year, the U. S. holds 30. 90% of the global market share under Europe (showed in the table below), which means Pepsi still has opportunities to compete globally. Moreover, as Pepsi targets young generation, additional youth consumers enter the market each year, which provide s Pepsi adequate consumer base.For these decades, changing societal concerns, attitudes, and lifestyles compel important trends that force the soft drink industrys business environment to change. Growing health concerns for caffeine and sugar consumption threatens the carbonated industry. The large amounts of sugar, fat, and stifling contained in cola will lead to heart disease, vascular diseases, osteoporosis or tooth decay. On the other hand, many other companies have tried to enter the carbonated industry, but they face high barriers, such as lawsuits and tough competition.Some of these companies end with searching for entering the noncarbonated soft drink industry for growth. Consequently, some consumers will turn to noncarbonated soft drink, such as bottled water, teas, instead of soda. Environmental scan of forthwiths carbonated beverage marketplace A quick glance at todays beverage marketplace indicates an increasing amount of beverage alternatives in the market. As such, these beverage companies must make the various factors that can help them succeed or fail. For instance, the increased awareness of the importance of health has real influence on soft drink industry.Since most soft beverages comprises of unhealthy ingredients including proud Fructose Corn Syrup, the beverage industry faces an incredible threat to their reputation and sales. Therefore, developing consumer- favorred products that can become an integral fixings in consumers daily lives has become an essential issue for beverage industry. Possible environmental factors are as follows Social environment ? In 2004, 28 percent of all beverages consumed in the U. S. were carbonated soft drinks. In the United States, 450 different types are sold and more than 2.5 million vending machines dispense them around the clock, including in chief(a) and high schools. ? As consumers focus more on health and nutritional benefits of food items, it has sparked a key new driver in trends throughout the beverage industry. The result is the decrease in sales of carbonated beverages. Competitive environment ? Monopolistic competition PepsiCo. , The Coca-Cola Company, Cadbury Schweppes ? The entire beverage industry, including but not limited to bottled water, juice, other carbonated beverages, and ready-to-drink tea.? Recent growth and demand of sports and energy drinks. Regulatory environment ? In response to weight gaining and health concerns, the nations largest beverage makers including Cadbury Schweppes, PepsiCo. and The Coca-Cola Company agreed in whitethorn 2006 to halt nearly all soda sales in public schools. Beginning in 2009, elementary and middle schools will sell only water and juice (with no added sweeteners), plus fat-free and low-fat milk. High schools will sell water, juice, sports drinks and diet soda.Diet sodas use artificial sweeteners, which add little or no calories, though some, such as aspartame, have been embroiled in controversy for years over their f ishy health benefits and even possible links to cancer. Obviously, Pepsi is facing not only the transition of customer cognition but also the regulation stress. Besides, it always has it big and powerful competitor, The Coca-Cola Company. Under this circumstance, strategy and innovation become the top issue of Pepsi. 16 Competitor Analysis The table below displays the various brands between PepsiCo. and The Coca-Cola Company.It appears that for any product on the market from one company, the other company has an similar product to match it. This demonstrates the uttermost(prenominal) compeititve nature of both companies to keep up or outwit the competition. pic Differential Advantage The Coca-Cola Company has the discrete advantage of being the most recoginzed brand in the world. It is considered the classic beverage in the United States as well as in other countires. In fact, when Coca-Cola decided to change its forumula dubed New Coke in response to Pepsis emergence, public out raged roared throughout the nation.Fearing mass boycott, the original Coke formula was cursorily reinstated to satisfy the demands of the public under the name Coca-Cola Classic. Revered as the classic beverage, Coke enjoys the top of being the market leader. Coke appeals to a extensive global audience in terms of demographics and popularity. bingle side effect of being the classic choice leads to a larger share of older consumers. PepsiCo. appeals to younger consumers with a more sweeter taste compared to Coke. Pepsi presents itself as the hip and cool alternative choice over Coke.This is edvient in the deep blue hues and patterns that Pepsi takes advantage of in its marketing compaigns. Pepsis younger image is also support by celebrities endorsement touted by the teen market including Britney Spears, NSync, along with popular rappers. Self-proclaimed as The Choice of a New Generation, Pepsi devised television commericials of younger consumers participating in blind taste tests . The participants frequently perferred Pepsi over Coke. Eventually, PepsiCo. began hiring popular celebraties to promote their products. Resource Analysis The Coca-Cola CompanyThe Coca-Cola Companys flagship product, Coke, is sold in stores, restaurants and vending machines in more than 200 countries. Originally developed as a medicine in the late 19th centry by John Pemberton, it has evolved into a dominating figure in the soft drink market throughout the 20th century. The Coca-Cola Company licenses worldwide bottlers who hold territorially exclusive contracts with the company. Cola cncentrate is sold to these bottlers who them convey the finished cola in cans and glass bottles while using filtered water and various sweeteners.The finished product is then sold, distributed, and merchandised to retail stores and vending machines. Coca-Cola Enterprises is currently the single largest Coca-Cola bottler in North America, Australia, Asia, and Europe. In addition to licensing to bottle rs, the company sells the concentrate to major restaurants and food service distributors for use in fountain drinks. The Coca-Cola Company envision a world in which They improve the lives in every community that they touch. They replenish each drop of water that they use. Their packaging is no longer seen as waste, but as a valuable resource for deliver the goods(a) use.Workplace rights are protected and all people are respected. They work in partnership with others to provide good jobs, world class quality beverages and a healthy environment. PepsiCo The Pepsi Cola Company started in 1898 in Purchase, New York. It became known as PepsiCo when it merged with Frito Lay in 1965. PepsiCo owned Kentucky Fried Chicken, Pizza Hut, and wetback Bell up until 1997 when they were spun off into Tricon Global Restaurants which eventually became Yum Brands, Inc. In 1998 and 2001, PepsiCo purchased Tropicana and Quaker Oats, respectively.PepsiCo, a global American beverage and snack company, manufactures, markets, and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. PepsiCo also manufactures Quaker Oats, Gatorade, Frito-Lay, SoBe, and Tropicana. (Figure_3) In several ways, PepsiCo differs from its competitor, The Coca-Cola Company, having almost three times as many employees. The Pepsi Bottling multitude was formed for distribution and bottling. Figure 3 pic Mission Statement We aspire to make PepsiCo the worlds premier consumer products company, focused on convenient foods and beverages.We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity. Values Sustained evolution is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innov ation, places a value on results, and helps us understand whether actions today will contribute to our time to come. It is about growth of people and company performance.It prioritizes making a difference and getting things done. Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while being consistent with the processes that ensure befitting governance and being mindful of the rest of the companys needs. Responsibility and Trust form the origin for healthy growth. Its about earning the confidence that other people place in us as individuals and as a company. Our responsibility means we take personal and corporate ownership for all we do, to be good stewards of the resources entrusted to us.We build trust between ourselves and others by walking the talk and being committed to succeeding together. pic picpic Based on the pie chart above, PepsiCo and Coca-Cola have roughly the same market share in the United States. Finacial Analy sis Brief Overview pic Overall, PepsiCo trumps The Coca-Cola Company in many financial categories largly in part from PepsiCos wide array of products throughout 4 divisions ? PepsiCo International ? Frito-Lay North America ? PepsiCo Beverages North America ? Quaker Foods North America Egg Diagram pic Analysis of the Target Market Consumers 3Who are they? Teenagers between age of 12 and 18 in U. S. What do they buy? Teens want to buy something real, something from corporations that remind them of themselves10. They dont want things that they are thought to like. They something that pushes the boundary, different than what they had before. When do they buy it? When teens find something they can identify with and have the need that must be satisfied immediately. How do they choose? They quickly dismiss the products that look like some 45-year-old guy trying to sell them something.They easily recognize the old product that was yesterdays news. They can tell whats being fake and whats being real10 why they elect a product? They pick a product because they believe that product can express themselves13. They can relate to someone like themselves through this product. How they react to a marketing program? They respond to something catchy. For example those ads in magazine are brightly colorful10, the flashy graphics suggest that teens respond well to that type of ad campaign in cyberspace they respond to a space created uniquely for them12. They also respond well to products on sales. The target consumer market to stimulate demand within is the young teen market between the ages 12 through 18 years old, geographically located within the United States. This segment is compiled of the Tween market and the older high school teenagers. Tweens develop sophisticated tastes beyond their years, with boys gravitating toward electronic, Inter last(a), and video games, and girls preferring fashion and social interaction components (Abernathy, 200 4).With the technology age with computers and increasing demanding academic environment, tweens and teens have less liquid time, and therefore product advertising attention is often tuned out. Tweens spend their own money today on average, $9 a week. Some experts estimate tweens have close to $80 a week in disposable income available to them Overall, the tween market is valued at $43 billion (Abernathy, 2004). Beyond the tween market, the teenage high school student will sometimes hold a part time job, and have more supreme tendencies. All in all, the 2000 U. S.Census estimates the U. S. population between the ages of 10 through 19 years old to be approximately 40. 6 million individuals. The goal of researching the target consumer is to accurately pinpoint the consumer behavior in regards to our product. According to our finding, these teens and Tweens are constantly searching for identities at their age. The most effective way of appealing our product to them is to find a common ground. For example, there are various reasons why teens and Tweens idolize certain celebrity. sensation of them is that they can find bit and piecesof themselves in their celebrity idol. After all, who doesnt like to see himself/herself being a celebrity? So no matter what the product is, as long as it possesses feature of speech of the identity the teens and Tweens are searching for, they will make the purchase. The teens and Tweens are still very young. They have very vivid imagination and are highly visual. Therefore they are attracted to colorful pictures in the magazines. It is usual for them to just look at the pretty pictures in the magazine without reading the articles that supplement pictures.According to the finding, these target consumers prefer products that are real. By real they mean the manufacture genuinely create this product specifically for them, at least it should appears to be. Since Pepsi Cola is underlyingally for everyone, making it appears to be special to teens and tweens are very important. These consumers prefer individuality. Such preference is reflected in the finding that they are constantly in search for a product that expresses themselves. The last thing these consumers wants is pressure or stereotype that sometimes appears on the commercial and magazine ads. strategical Action Plan.The strategic alliance with Walt Disney will initially consist of (i) concert support of and promotions at several of Hannah meitneriums concerts throughout the United States, (ii) Pepsi promotion via seamless advertisement within the Hannah metric ton aerial shows by having characters refresh themselves with Pepsi and also have Pepsi signs in the primer coat, and (iii) a sparingly aired Pepsi commercial endorsed by Hannah Montana to be promoted via the rudiment channel network (a Disney owned network). A future alliance holds the possibleness of future benefits through Disney media networks and consumption at theme set and resorts.The c oncert support will come with signs at the live shows and events, Pepsi sales at the concerts, and Pepsi commercial promotions on the concert screens at intermission. There will also be a special promotional event of Pepsi Challenge tasting at the Pepsi center, which was antecedently near sell out for Hannah Montana. The seamless advertisement on the Hannah Montana show will consist of the characters drinking Pepsi as refreshment in a natural environment along with Pepsi signs in the background of the sets. This will continue for two (2) years during the strategic partnership, and be maintained on a very subtle level in the productions.Twice a year over the two (2) year period ABC (A Disney owned network) will air a Pepsi commercial of a music video of Hannah Montana singing the Pepsi Theme song. As part of the strategic alliance, Disney is giving a low market rate for airing over the network. ABC has been topping the charts with hit series and has been expanding viewer base conside rably over the past decade. The Denver Post summarized the market impact this pop idol holds as When an circumstance of Hannah Montana followed the debut of High School Musical 2 this fall, the movie sequel got all the buzz, but the episode of Hannah Montana averaged 10.7 million viewers the highest ratings for a regular series in the history of basic cable. The Disney Channels 90 million subscribers can watch Hannah Montana daily, sometimes as often as seven times a day. An average 2. 2 million viewers see each episode. The show also airs weekly on ABCs Saturday morning block, and is licensed in 177 countries. Of course HM is available around the clock as streaming video on computers and on iTunes. Compared to the ratings of all shows on U. S. television, Hannah Montana is second only to American Idol among kids 6-11 and tweens 2 (Ostrow, 2007).Utilizing Walt Disneys tween star Hannah Montana for endorsement will provide awareness and positive associations with the Pepsi brand of carbonated soft drink. This pop star insupportable will build significant brand equity within the demographics of young females between the applicable ages of 12 through 15 years old. This will predictably improve vending machine sales at middle schools and high schools, as well as sales at grocery stores for their respective homes. It will also build repertoire with the respective mothers who also attend the concerts and watch the shows.The mothers of the daughters are in fact the ultimate purchasers (and also partially the ultimate consumers in some cases) of the product, while their daughters are the influencers and ultimate consumers. The daughters of families will typically have a greater influence over the parents as purchasers in American families more so than comparable aged boys. This is primarily due to the value system of the parents to typically spend more attention and money on the daughters of the family, as young females are seen to need more care. This depicts why Hannah Montana is a highly effective endorsement for Pepsi within this demographic.This strategic relationship with Walt Disney will provide the future potential for a stronger partnership with Walt Disney, thereby opening the possibility of Pepsi consumption within the theme parks and resorts, while opening a powerful media network to younger audiences for future promotion channels. Kanye West will build brand equity in the male teen market between the applicable ages of 14 through 18 years old. A male target of the upper teen years is deemed more effective, due to males in their teens practicing habits of independence and having allowances for spending.His aired TV commercial will be on ABC similar to Hannah Montana, however it will be aired three times a year over the two (2) year period. The commercial content will be his version of a Pepsi theme.Works Cited 1 Overview Company History (2007). PepsiCo Corporate Website. Retrieved October 28, 2007 from http//www. pepsico. com/PEP_ Company/Overview/index. cfm. 2 Ostrow, Joanne (Oct. 19, 2007). Disney Wields Its Marketing Magic. Denver Post. Retrieved October 29, 2007 from http//www. commercialfreechildhood. org/news/disneyweilds. htm. 3 Abernathy, R. W. (November, 2004). Tween Market 101.TD Monthly. Retrieved October 29, 2007 from http//www. toydirectory. com/monthly/article. asp? id=918. 4 The Beverage Marketing Corporation (August, 2007). 2007 Carbonated Soft Drinks in the U. S. Retrieved October 29, 2007 from http//www. beveragemarketing. com/reportcatalog3f. html. 5 Industry Analysis Soft Drinks. Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, Kelly Ziegler. Strategic Management in a Global Context February 22, 2006 from https//www. csbsju. edu/library/ topical anaesthetic/5thYear/zeigler_paper. pdf 6 PepsiCo. Performance with Purpose (2006). PepsiCo Corporate Website.From http//www. pepsico. com/PEP_Investors/AnnualReports/06/PepsiCo2006Annual. pdf 7 Kumar, Arvind. Finding weakness in the competitor strength. From http//business. articlesarchive. net/finding-weakness-in-the-competitor-strength. html 8 Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, from http//premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 9 Datamonitor (2005, May). Global Soft Drinks Industry Profile.New York. abduce Code 0199-0802. 10 http//www. inc. com/magazine/20001201/21117_pagen_3. html 11http//www. clickz. com/3334641 12www.ala. org/ala/pla/plaevents/nationalconf/program/thursdayprograms/mrbibliography. doc 13 www. marketingprofs. com/2/kewl. asp 14 Sampson Lee (Nov 21, 2007).Coke or Pepsi? From http//www. gccrm. com/eng/content_details. jsp? contentid=2073subjectid=101 15 Pepsi cola from http//www. freeessays. cc/db/11/bmu315. shtml 16 Larry West, What is the Problem with Soft Drinks? About. Com website, from http//environment. about. com/od/health/a/soft_drinks. htm Team 5 Chen, Szuhua (Twiggy) Xiong, Xitao (Helen) Ma, Johnny Tsang, Man Dw yer, Michael Figure_2.